Lucky Flippers is more than just a broker, it is the meeting point between digital brands and investors in the e-commerce world. Their work is based on a system of trust and the solidity of the network. The visual concept sought to reflect these values: the dynamism of the e-commerce sector, the reliability that every customer looks for in a partner, and a highly maintained and well-integrated network.
The logo is built around a triangular shape, chosen not only for its visual stability but also for its ability to symbolise harmony between the three main players involved in the sales and acquisition process. The three swoosh that make up the triangle symbolically represent the customer, the buyer and the Lucky Flippers team itself.
This configuration encapsulates the essence of Lucky Flippers as a facilitator that can effectively connect the parties, thus symbolising the unique ecosystem of which they are a part.
To communicate the strong visual identity, we chose four shades of blue that balance each other to reflect the core qualities of the brand:
    - #002855: A deep, authoritative blue to represent the solidity and security of a reliable partner.
    - #0353a4: A vibrant shade of blue, symbolising energy and dynamism, recalling e-commerce innovation.
    - #0466c8: A fresh, contemporary blue, ideal for representing transparency and professionalism.
    - #023e7d: An intense and versatile blue, used to emphasise key details and ensure visual consistency.
Completing the palette are white (#ffffff) and dark grey (#333333), selected to support clear, sophisticated legibility and give balance to the visual composition.
The design for Lucky Flippers results in a consistent and refined visual identity that communicates the brand's professionalism and network of strategic connections. This design reinforces their image as a solid and innovative partner in the FBA e-commerce broker landscape, able to act as a trusted connector between customers and buyers.​​​​​​​